Syracuse, N.Y. – Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals, pledged to donate $25,000 to Operation Smile, a non-profit organization that provides free cleft lip and cleft palate surgeries for children and young adults around the world, to fund 100 surgeries in 2017.
“We are committed to providing life-changing surgeries to children worldwide who are living with facial deformities. A cleft lip or cleft palate often leaves a child unable to eat or speak,” said Lisa Jardanhazy, Vice President, Global Media Strategy at Operation Smile. “We are grateful to Bankers Healthcare Group for recognizing the importance of a healthy smile and for sharing our passion to deliver smiles to those in need.”
As a business that works exclusively with healthcare professionals including physicians and dentists, BHG puts a distinct emphasis on supporting medical charities. This is the fourth year that BHG has partnered with Operation Smile. To date, BHG’s corporate sponsorships have funded more than 200 surgeries, in addition to the projected 100 in 2017.
“Operation Smile is the type of organization that truly changes lives and it’s a privilege to support their mission,” said BHG President Bob Castro. “Every child deserves to have a smile, and we’re amazed at the selfless time and resources that the Operation Smile volunteers give to reach the patients who need access to care the most.”
Driving Yearlong Awareness
Beyond providing the financial donation to fund life-changing surgeries, BHG will put the focus on its partnership with Operation Smile throughout the year with interactive campaigns. Each quarter, BHG will promote Operation Smile’s mission, bring awareness to the cause, and drive engagement among healthcare professionals.
Highlights from each campaign include:
- Q1: Take a smiling selfie or photo from your medical/dental practice, of your healthcare team or with a patient using the hashtag #Smile4OpSmile.
- Q2: Share the story of someone in the healthcare field, explaining how they make a difference and inspire smiles.
- Q3: National Cleft Awareness and Prevention Month
- Q4: Share your passion statement: What inspired you to become or work toward becoming a healthcare professional?
To learn more about the partnership between BHG and Operation Smile, visit bankershealthcaregroup.com/operation-smile.
About Operation Smile
Operation Smile (www.operationsmile.org) is an international medical charity that has provided hundreds of thousands of free surgeries for children and young adults in developing countries who are born with cleft lip, cleft palate or other facial deformities. It is one of the oldest and largest volunteer-based organizations dedicated to improving the health and lives of children worldwide through access to surgical care. Since 1982, Operation Smile has developed expertise in mobilizing volunteer medical teams to conduct surgical missions in resource-poor environments while adhering to the highest standards of care and safety, and has provided hundreds of thousands of free surgeries. Founded and based in Virginia, U.S., Operation Smile has extended its global reach to more than 60 countries through its network of credentialed surgeons, pediatricians, doctors, nurses, and student volunteers.
About Bankers Healthcare Group
Bankers Healthcare Group provides innovative, hassle-free financial solutions exclusively to healthcare professionals. Since 2001, BHG has funded more than $2.2 billion to satisfied customers nationwide and worked with more than 100,000 practitioners. BHG is proud to maintain partnerships with leading healthcare industry associations, and is continually recognized for innovation, continued growth and being a best place to work. BHG is partially owned by Pinnacle Financial Partners (PNFP). To learn more, visit www.bankershealthcaregroup.com.