Fresh Perspective for today's healthcare professionals
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Dentistry is evolving. What are you doing to keep your competitive edge? In a landscape where a trip to your competitor’s office includes a full array of spa services, you need to be continually thinking of ways to stay relevant. No, you don’t have to hire a full-time massage therapist or start giving Botox injections.
If you’re a healthcare professional looking to build or expand a patient base, it’s crucial to have a substantial, positive online reputation. If a patient enters your name into a search engine, you want them to find positive reviews and current information about your practice. If you don’t have time to build a website and
Maintaining a practice blog can be a great way to connect with your patient base and foster positive relationships. It can also help you attract new patients by establishing yourself and your practice as an authority in your field. Blogging doesn’t have to be complicated and take up a ton of your time. You’re already
Digital marketing is an effective way to market yourself and expand your patient base. If you aren’t leveraging online channels to promote yourself and/or your medical practice, you may be missing out on an opportunity to boost your patient pool and in turn, your financials. You don’t need extensive experience or a huge budget to begin outreach.
When it comes to the future success of your healthcare practice, attracting and retaining patients is critical to ensuring long-term viability. So how do new patients find you? They may have heard about the quality of the healthcare services you provide from friends or family members. Colleagues from other specialties, or those who know about
Healthcare practitioners often want to know how much they should spend on marketing. But instead of asking business growth experts, they rely on peers, who will have an opinion, even though it probably isn’t backed up by data. This explains why many offices experience stagnant growth or why the owner will claim “marketing doesn’t work.”
If you are like me, and want to know the main points before committing your time to reading this post, here they are: Patients are performing their due diligence on your practice via Google search…so Build reviews of your practice where they matter Your practice needs a minimum of 5 reviews specifically on Facebook and
Shop local campaigns encourage us to spend our hard-earned dollars in the neighborhood, town, city, state or region in which we live. When you purchase goods and services from small business owners, artisan producers and independent restaurateurs, according to supporters of the buy local movement, you are providing economic stimulation that helps create jobs, enhance
With many advertising mediums, you hope your message is getting to the right target audience, but you may never know for sure. Take a 30 second television spot for example. You choose when the ad airs based on general viewer demographics. But think about all the people that don’t fit your target audience that you