Fresh perspective for financial success

How To Spice Up Job Postings To Attract Top Talent

If you’re looking to fill an open position for your medical practice—whether it’s a new physician or registered nurse—your job postings are often the first impression you’ll be making with candidates. In an industry like healthcare, where talent is spread thin, it’s imperative that your job postings are both standing out from the crowd and making a great impression on potential employees.

Use these tips to spice up your job postings and attract top industry talent.

Set the scene

Keep in mind, a job posting is essentially an advertisement for your practice—treat it like one. Grab your audience’s attention by giving examples and showing them why they want to work at your practice, rather than simply telling them it’s great.

Responsibilities, qualifications and job descriptions are necessary, but how do they set you apart from the crowd? Consider grabbing a candidate’s attention by leading with what makes your workplace special—mention its culture, unique perks offered or awards you’ve received to catch eyes right away.

Don’t be so serious

The last thing you want to do is intimidate anyone with a job posting—so try to keep descriptions kind, lighthearted, and engaging. Write in the second person, using terms like ‘you’ or ‘you’re’ to engage with the candidate and make it about them, rather than all about the job.

If you can avoid it, don’t mention compensation. Different individuals with different levels of experience are going to have different expectations. Stating salary range only limits the scope of talent coming through your doors.

 Make it easy

It’s no secret that healthcare professionals don’t have a ton of time on their hands, and many applicants may already be employed—so be concise and direct. Write simple job titles so they’re easily found, limit responsibilities and requirements to between 5 and 10 to not overwhelm, and use bullet points to allow for quick reading.

Additionally, leave a direct point of contact for the recruiter, hiring manager or whoever is posting the job. Whether it’s an email address, phone number or LinkedIn account, allow for a streamlined process for motivated candidates to follow up.

Post strategically

Sites like Glassdoor and LinkedIn are great platforms for broadcasting your job posting—although, in an industry that is competing for top talent, it’s easy to get lost in the sea of listings.

You need to be proactive. Posting on job boards for professional associations or attending medical school events are great ways to actively get your posting in front of potential candidates.

And, don’t be afraid to make the first move. Consider reaching out to candidates directly with job postings, rather than waiting for them to come to you. Recruiting services, particularly healthcare specific ones, can get you to the front of the and brokering a relationship between your practice and top candidates.

In the end, if you’re struggling to fill a position with the right candidate, take a step back and reconsider your job posting. A few simple changes can make a huge difference in attracting the talent your practice deserves.

Marcos Palacios

Marcos Palacios is Corporate Recruiting Manager at Bankers Healthcare Group, the leading provider of financial solutions for healthcare professionals. He leads global recruiting efforts and talent management.