Chief Marketing Officer
As Chief Marketing Officer for the BHG family of companies, Chris Panebianco is responsible for all global marketing initiatives to support BHG’s commercial working capital loans, personal financing, commercial and personal credit cards, patient lending, SBA loans, and collections management. With more than 15 years’ experience in financing, Chris drives branding, lead generation, internal and external communications, as well as customer and vendor relationship management.
Prior to BHG, Chris worked as an Account Director at MindComet with clients such as Disney, Florida Hospital, ADT, and Peachtree. He has also served as Director of Marketing for PMC Lending and Marketing Manager for RideNow Powersports Florida. He started his advertising career with Price McNabb, now Mower, in Charlotte, NC.
Social responsibility is top of mind for Chris, and he also focuses on forging partnerships with nonprofit organizations to further BHG’s corporate mission of giving back. He’s especially proud of BHG’s partnerships with Sarah’s Guest House, American Cancer Society, Upstate Golisano Children’s Hospital, Make-A-Wish, House Calls for the Homeless, David’s Refuge, and the McMahon Ryan Child Advocacy Center.
Chris is a Central New York 40 Under Forty honoree, graduate of Leadership Greater Syracuse, and recipient of the CNY Sales and Marketing Excellence Award. He earned his bachelor’s degree from the University of North Carolina at Greensboro and resides in Manlius with his family.