Welcome to the ‘Perfecting Your Practice’ podcast, where we talk about business finance for the licensed healthcare professional and medical practice owner. Here, we share ideas to help you make smart business investments and decisions in order to set up your career and your practice for long-term success.
Practice as a doctor, but think like a business owner
Special guest, Gene Marks joins our podcast to share some tips on how to plan ahead financially and manage your money to set your healthcare practice up for success. Gene writes every day for The Washington Post and weekly for Forbes, Inc., and Entrepreneur magazines.
Four easy ways to boost marketing for your practice
How do you stand out from the crowd and ensure you’re running a successful practice and getting new patients? Most people simply expect growth, but you have to plan for it. It’s true for any business—you have to invest money to make money. As a medical professional, you’re being asked to do more, and find ways to see more patients, where is the time in the day to do that? One way is through marketing.
Most important factors of medical practice finance
There’s a lot more to being a medical business owner than treating your patients. You are the CEO of your business, and ultimately, it’s your responsibility for its success or demise. Not just of your own business, but the place that pays your bills, your family’s bills, employ your staff and add value to other people’s lives.
Are you making these tax mistakes?
In this episode, we welcome two special guests: Gene Marks, national columnist, author, CPA and small business expert; and Jessica Page, CPA and senior tax manager at BHG. Get the perspectives of both a small business owner and someone who specializes in managing taxes for a corporation. Gene and Jess will talk common tax mistakes, how to set up for tax success, and how to put theory into practice.
Navigating the medical practice lending landscape
Making sure that you understand the finances of your practice, the lending landscape, and the funding opportunities that are available to you is more and more critical every day. Understanding the landscape and how it impacts your business is your responsibility as the CEO of your practice, so you know which financial option is best for your practice and how to leverage it.
4 DON’Ts of medical practice marketing
Anybody can tell you how to market your practice, but in this episode, Chief Marketing Officer Chris Panebianco tells you what NOT to do. The success of any practice depends upon attracting and retaining patients. So how, exactly, do new patients find you and existing patients keep you top of mind?
How much is my medical practice worth?
Do you know how much your medical practice is worth? Host Keith W. Gruebele explains why should know your practice value, how to evaluate your net worth, and what you can do to increase your practice’s value.
5 Simple Marketing Tips to Attract New Patients
Get five simple tips to market your services and expand your patient base through search engine optimization, search engine marketing, and social media marketing.