Fresh perspective for success in healthcare

Bankers Healthcare Group Wins In-House Agency Forum 2020 Creativity Award

Syracuse, N.Y. – Bankers Healthcare Group, a leading provider of financial solutions for licensed healthcare practitioners and other highly skilled professionals, has won a 2020 IHAF In-House Creativity Award Honorable Mention in the “B2B Multimedia Campaign” category.  

This is the second award that BHG has won for its creative booth design to promote its presence at 2019 LendIt Fintech USA, the world’s largest show in lending and fintech. IHAF cited BHG for “turning heads” at the conference, where BHG took home the coveted LendIt Best in Show award for booth design. BHG created an immersive, interactive participant experience in its booth, positioning the brand as “the best of both worlds,” blending a FinTech lender’s speed, ease, and data analytics excellence with a traditional lender’s relationship-based approach. 

“I’m grateful that BHG’s owners believe in marketing and have supported my ability to build a team of top marketing talent,” said Chris Panebianco, Chief Marketing Officer at Bankers Healthcare Group. “In this day and age of advertising overload, you only have a brief moment to grab an individual’s attention and we’re thrilled to have made such a big impact with the Best of Both Worlds campaign.” 

The creative positioning highlighted how BHG offers the best features of both a fintech and a traditional bank. The booth displayed striking visuals with supporting iconography and compelling copy to attract visitors. Attendees engaged with BHG through iPads to learn more about its expansive suite of financial solutions. Interactive ads on the LendIt website generated engagement before, during, and after the conference.  

The In-House Agency Forum (IHAF) is the leading professional association for in-house agencies. The In-House Creativity Awards recognize creative excellence from the past year among internal marketing teams. Winners were selected on creativity by a panel of judges across numerous print and digital categories, including advertising, direct mail, email, websites and more. Other brands recognized with a 2020 award include Charles Schwab, The Coca-Cola Company, Indeed, HP, Ameritrade, and PWC. 

About Bankers Healthcare Group 
Bankers Healthcare Group provides innovative, hassle-free financial solutions to licensed healthcare practitioners and other highly skilled professionals. Since 2001, BHG has provided more than $7 billion in financial solutions to thousands of satisfied customers nationwide. BHG is proud to maintain partnerships with leading healthcare industry associations, and is recognized regionally and nationally for innovation, continued growth, and being a best place to work. BHG is partially owned by Pinnacle Financial Partners. To learn more, visit bankershealthcaregroup.com, and follow us on Twitter, LinkedIn, and Facebook